When it comes to social games, Zynga is making the most of it thanks to its ever growing popularity on Facebook with addictive games like Farmville and Mafia Wars. It presently has more than 70 million active monthly users and that means loads of revenue, not just from users wasting their precious time but from investors too. And why should it ever lose a penny for any reason there is? This is exactly what its CEO, Mark Pincus had in mind when he restarted Offers across the gaming platform along with more engaging ads.

The initiative is in no way new and had been taken up earlier before it was shut due to scams thanks to the IQ quizzes and God knows that else. That must have been a huge hit on Zynga given that analysts put the revenue from those at over 33% of what it earns in total. While it will obviously be bringing in loads of cash, there is another benefit it would bring for its users. Primarily for those who have difficulties with online payment methods they will have alternatives, much like those abundant on destinations like Gamefly, Book of the Month, etc.

The CEO has also spilled beans on what the engagements ads would be like. He just hinted that the engagement ads would primarily be brand based like showing ads from reputable names like HTC, xBox and the likes. This obviously will have a bait attached to make users engage; pretty much like promises of valuable virtual currency to be used across the many games that Zynga has to offer. Lets see how this affects Zynga and its overall revenue.

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