We will be Google or maybe “We are Google”, such statements coming Mark Pincus, the CEO of Zynga won’t surprise me now and they won’t surprise me in the future. The social game developer has been more than just successful in the past one year. If I am not wrong, it has grown as exponentially as the social network, Facebook bagging in funds in bulk and pocketing revenue from foreign investors, the major being DST from Russia.
Pincus’ plans to turn Zynga into a gaming juggernaut may not be unrealistic after all, the Zynga Game Network might actually become synonymous to what Google is to search. While it is definitely neck to neck with Twitter in popularity, Zynga is far more intelligent when it comes to generating revenue off its platform. Something which the micromessaging service has failed to do. $500 Million in the present year is no joke and over 100 million users in less than three years of its inception, Zynga to me spells success all over. Does that change my hate for Farmville into love? Definitely not but you need to give credit where its due and Zynga deserves it by all means.
All the gifts, virtual farms, animals, etc have had users sink deeper into its addiction and got them to buy anything on the virtual on the Farmlands, its a frenzy, which you might find ridiculing, but it has been successful with its what it is doing. The game developer is valued to be worth $4.5 Billion, but that isn’t enough for Pincus and his team who dream big. And I guess there is no harm if they do so.
via NYT
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