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Palo Alto, California based enterprise social commerce software company Zuberance has raised $4 million in the first round of funding. The amount was raised from Emergence Capital Partners. Also a general partner of Emergence Partners, Gordon Ritter has joined company’s board of director. The amount raised will not only be used to expand the team but also to support product development, sales and marketing.

According to the CEO of Zuberance, Rob Fuggetta:

Word of mouth has always been the most powerful sales tool. Our solution harnesses the power of word of mouth to cost-effectively increase sales, generate leads and increase ROI of sales and marketing programs. By transforming highly-satisfied customers into a volunteer sales force, we’re offering a unique value to our customers.

The partners at Emergence Capital are known as the SaaS experts and we are thrilled to have them join our Board and help us build our business.