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Zookel – a new online recruitment site launches in the midst of employment shake-ups with belief that existing model for online recruitment is broken. The current system is as follows:

• Candidates find it difficult to stand out amongst the noise.
• Employers find it difficult to identify the best candidates.
• Neither party is able to easily leverage their biggest asset – i.e. their own contacts (and employees).
• Important information (references, company background etc) can be sparse, hard to find or biased.

Whereas Zookel changes that by benefiting both sides of the recruitment equation:

• Allowing candidates to use psychological profiling tools to gain more insight into their career motivations, needs, and strengths.
• Harnessing the power of existing social networks (including Facebook, LinkedIn etc) to provide candidates with more opportunities (including unpublicized ones), and to provide employers with the tools to tackle the Holy Grail of recruitment – employee referrals.
• Giving candidates the opportunity to film a video CV to showcase their personality, explain their career progression, and highlight what they’re looking for. In a business environment where communication is critical, video CV’s represent the future.
• Presenting candidates with a range of additional tools, including 3.9 million company profiles & hundreds of salary benchmarks, allowing them to be better informed and more prepared for interviews and / or job offers.
• Allowing companies to manage their own corporate recruitment profile.

Zookel was founded by a former Angel VC Paul Duggan. Try out the service and let us know if it brought about a difference for you.