I remember talking to Ludovic Gaudé, CEO about Zokem, the Finnish startup that provided the app for your mobile to share your activity with connections. The application on your smartphone turned your activity on the phone and had it distributed using its on device sensor technology. You could be listening to music, trying to call in your friend or playing a game, whatever you did was on the main site being recorded and shared.
Arctic Startup reports that the startup has raised a healthy 2 Million Euros in funding and has adopted a new methodology to grip how consumers use their mobiles. Called the Zokem 360°, it enables the technology to better grip user activity on the phones and make it more useful for anyone who can utilize data. My only problem when I used the application was that it had too much control of the information I shared and honestly, it tracked a lot of my behaviour.
The application has a lot to offer, being the first of its kind to offer real time polls to its users and given how it is keeping track of activity, the startup is obviously looking for ways to expand and partner with networks that can best utilize the data. Last year when it launched, I wasn’t really sure if they would pass on and survive, but I guess they have worked quite impressively in almost a year. Lets see where all this goes over time.
You can read more about it here.