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Zemanta an online platform that focuses at assisting content producers search for the most suited content across the web to improve their publications launched its public API. The system works by taking in the input from a user and then its engine referring links to various content from services like, Amazon, Wikipedia, Flickr, etc. With this Zemanta plans to open its platform for media companies, startups and blogs. The process is defined in their own words:

We analyze your post through our proprietary natural language processing and semantic algorithms, and statistically compare its contextual framework to our pre-indexed database of content. We are using a combination of machine learning techniques and end-user input from our widget users, that enables us to train the engine and constantly improve the recommendations.