Google has now started testing video ads that target specific YouTube searches. YouTube, ranked above Yahoo over who’s getting more searches being conducted on their sites, and since the figures are rising, its not surprising that Google has made that decision.
The service is similar to AdWords, a hugely profitable system for search ads on Google. A spokesman from YouTube stated:
“We are constantly testing a wide range of options to find the right advertising format, for the right content, for the right video experience on YouTube — whether you’re watching short videos or long videos, uploading videos, or even searching for videos on our site.”
As YouTube has struggled to monetize its widely popular site, this might come as a change. Though one can’t expect the search ads to match up to AdWords since YouTube is solely into entertainment category, which is video search.
