Everyone has a cell phone with a camera, well almost everyone and they are taking fill advantage of it, boasting to be citizen journalists. Now when it comes to Video, YouTube is the king of the ring and seeing the trend of CJ, it has released a new tool. YouTube Direct which enables media organizations to review and broadcast user generated content directly from users. The idea is to use the API to build up a fully customized YouTube upload platform for their web pages. The videos can be directly uploaded via the application, which lets organizations easily review the videos and broadcast them simultaneously on YouTube as well, spreading the videos to a larger audience.