image thumb181 Youtube becomes as powerful as Mainstream Media – Obama to post weekly address on the video site

Obama’s Whitehouse will be addressing Youtubers on a weekly basis, according to Washington Post. This tells a lot about the status that Youtube has acquired not only in the video streaming market but also as a tool to spread the word in the Government circles. The videos will also be posted to Change.gov, Barack Obama’s site that has launched this week. In addition to this, Obama intends to launch a separate youtube channel as well. According to the WashingtonPost:

"The Obama team has written the playbook on how to use YouTube for political campaigns. Not only have they achieved impressive mass — uploading over 1800 videos that have been viewed over 110 million times total — but they’ve also used video to cultivate a sense of community amongst supporters," said Steve Grove, head of news and politics at YouTube. "Obama told us in a YouTube interview last year that he plans to have ‘fireside chats’ on video, and we expect his administration will launch a White House YouTube channel very soon after taking office."