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Yamli Smart Search from Mohamed Marwen Meddah on Vimeo.

Yamli, a service that provides Arabic front-end to Google has released some cool new features for their search engine. Check out the video above for the new features. The Cambridge, Massachusetts based startup is funded by ex-Googlers. The service allows users to enter a word in Latin format and then translates it into Arabic.

According to Yamli’s CEO, Habib Haddad:

The challenge with Arabic content is that it’s hard to reach all of it. For example, a simple search for ‘Umm Khulthum’, the famous Egyptian signer, has over 90 transliterated variations – Om Kaltoum, Oum Kalsoum, etc…. Yamli will take an Arabic search term and expand it to include all transliterated variations, returning the maximum number of relevant search results, regardless of whether Arabic or Latin characters were used to write the content. Prior to Yamli, that kind of search was not possible.