This isn’t even a news the reason being it’s so obvious that Yahoo keeps seeing a fall in its shares every other day and today it lost shares in the search business. According to Nielsen, Yahoo’s search shares dropped by 12% and the ailing Yahoo must now be praying that a deal with Microsoft shapes up out of the blues. However comScore’s reports for October did put Yahoo at a healthy position with its monthly unique visitors climbing to 144 million, just short of Google’s 147 million. But is that all? I guess Yahoo will be focusing on how it can utilize its ad network to boost itself to a profitable level.
I don’t think it’s helpful to think of Yahoo! as competing against Google anymore. Google has won the search and search advertising space. Yahoo! needs to focus on other things it can do better than Google and sell off divisions that aren’t core to that future vision.
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I wholeheartedly agree…the parts are already falling apart, better to sell’em than loose them anyhow.
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