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Yahoo’s BOSS, the build your own search service, is getting some serious traction as Yahoo has announced that the system is now handling 10 million queries per day. To get some perspective on this, Bill Michels of the BOSS Team explains:

As a point of reference, the total queries from these developer-built, BOSS-powered search engines would rank ahead of the combined searches done on both Facebook and Amazon, and just behind Ask.com.

We believe growing to more than 100 queries a second in just over 5 months says something about the demand for an open search platform.

Since launch, we’ve been focused on adding features and building up the ecosystem. We’ll maintain that emphasis in 2009, as well as adding monetizing capabilities to the platform.

The BOSS numbers don’t factor into Yahoo’s search market share, but they would definitely be a factor because Yahoo’s partners would most probably use Yahoo to display ads besides their search results or enter into a revenue sharing deal with Yahoo. This is almost similar to Google AdSense.