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A bunch of Yahoo’s vets have teamed up to bring Rocket Fuel, a hybrid ad network which has been in tests for more than a year now. The ad network extends to over 40 million people with a hundred million ads being shown each month. The service integrates every means of audience targeting from behavior on social networks to search to filter what is more appropriate for the people Rocket Fuel has reach to. Meaning that its algorithm will keep a check on how you behave and react online in various parts of the day so that it has the right ads coming your way which as boosts the chances of users interacting with the advertisement shown.