Yahoo is desperately trying to justify its move of automating account optimization for advertisers. According to Yahoo, the decision has seen impressive results since they optimized close to 2% of the existing accounts and advertisers are more than satisfied with the decision. There has been some cry about this but to no avail as Yahoo and more likely it would have no effect in the future unless Yahoo finds it troublesome itself. I mean why would Yahoo try and override customers’ decisions with its own? It’s fruitful for small business? Sorry I don’t find it strong enough to justify this and I hope the determination of the new CEO leads to experimenting all this.
