yahoocontentmatch Yahoo shuts down Content Match, the Google AdSense competitor in Europe

Yahoo Europe is closing down its advertising partnership program which lets users to put specific ads on their websites. Content Match, which is Google AdSense’s competitor, will be shut down by March 31. According to Yahoo:

Yahoo Europe is closing Content Match as we do not wish to invest further resources in developing this product.

We have other products which, in the current climate, are attracting a growing proportion of advertiser spend and we would like to focus our efforts on these. These include Sponsored Search and Display, including Direct Response solutions.