Yahoo has at last decided to end putting ads in RSS feeds, ridding users of them and disabling publishers from stuffing contextual ads in content. Ads in RSS had been there for almost three years but were still labeled beta, perhaps they new one day they will have to stop it. In a mail sent to members, Yahoo stated:

Dear Yahoo! publishing partner,

We wanted to let you know that we are closing our Ads in RSS program effective February 2, 2009. We have ended this beta program to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match. We recommend that you remove current Content Match tags from your RSS pages.

Please be assured that we continue to invest in both our Sponsored Search and Content Match products and are excited about many upcoming improvements for 2009. We appreciate our relationship with you and look forward to working with you to grow our business together.

Sincerely,

Your partners at Yahoo!

I guess this is the work of Yahoo’s new CEO and some transformations she has up her sleeves.

Comments