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Oct 28 2009

Yahoo might have troubles, but the New Homepage has users spending more time on it

Sardar Mohkim Khan 

image thumb72 Yahoo might have troubles, but the New Homepage has users spending more time on it

While Yahoo must have gone through all sorts of trouble in the last one year and waved goodbye to the chief trouble makers, the redesign of the homepage has certainly helped. Yahoo’s SVP, Tapan Bhat stated that users are spending more time on the homepage ever since the redesign. The numbers appear pretty impressive given that the time spent has grown by 20% while the page views have gone up by 9%. This is one good news for Yahoo, which means that the content on the page is engaging enough for users to spend more time, something that also guarantees that a large chunk of users would often return to the site. To be honest I detested the old layout and the redesign comes as a breather, I mean the numbers tell a very positive story as well. I just hope things improve even further in the future and Yahoo is able to stay in the race as a respectable competitor.

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Comments
  • Jeff - Mountain View CA
    Tapan Bhat stated that users are spending more time on the homepage ever since the redesign? ... That's because users like myself can't figure out how to turn off all the popups. Tapan Bhat seems to believe "mouse over" POPUPS are cool and new. The new page creates a distraction by presenting place holders for ads while your mouse moves to the real information your after. I suppose if your mindlessly tracking statistics on how much information your dumping on your users per page view, Yahoo should brand a new term. "Yahoo = Popups, the more the better!" or "Yahoo, now with more ad space".
  • I must be the only one, but I personally like the old version of the site better. Then again, I don't use Yahoo for anything other than search and reading the top news stories. The new site is growing on me though. I figure it was just force of habit that the original appealed to me.
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