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WowOwow.com a women specific site raised $1.5 million in funding. The round was led by Pitman Pilot Group and Rhime Group, taking the overall funding to $3.1 million since the sites launch earlier this year. The site focuses on women aged over forty and had been founded by five media women, namely Lesley Stahl and the conservative Peggy Noonan and was later joined by Whoopi Goldberg and Candice Bergen after they contributed $600,000.