WordPressDirect is a new membership based site launched by Blinking Dot Software. The site allows users to create a blog, mention some terms, put in some tags and than their blog pulls in stuff from here and there and auto publishes it without any editorial intervention. According to the Press Release:
Every WordPressDirect site comes "pre-optimized" for maximum ranking and maximum traffic. By clicking a few radio buttons and entering a few search phrases, WordPressDirect will create a blog-driven website, create the blog categories, install the theme, and automatically post content. WordPressDirect contains special software that identifies relevant content and then automatically posts it to the site with proper categorization and tagging to aid visitors and searchers alike.
I really doubt the viability of such a system, I personally think that sploggers will use it to set up blogs stuff it with adsense ads and viola.
