Lead by example, that is what Facebook’s massively popular Farmville’s creator, Zynga has done and no wonder others are looking up at it and trying to follow. The social game developer bagged a mammoth $180 Million from DST and not other developers are frantically looking for ways to sell their ads. And those efforts include looking forward to third parties for managing ads. This means they will be relying more on the social network’s ad platform, fair enough, I mean why should they focus on creating their own ad solutions when they can make use of those that already exist and market their product much more efficiently?
A major announcement in the same regard broke out today when ONE Media Manager stated that the much famed dating app on Facebook, Zoosk turned over to OMM to avail their expertise. That is just one more app taking advantage of the third party ad solutions, but the investments they would make might be pretty small compared to what Zynga currently spends on ads across the social network. This again lays emphasis on the fragility of the ad management systems that these developers have within their apps, which might very well be quite meaningless to the benefit third party solutions can bring.
The trend has certainly taken a jump but it somewhat appear keeping the revenue locked within a triangle. I mean think of it, Facebook, third party ad managers and developers, there is hardly anyone else involved. But that is how it’s been growing as businesses continue to spend a lot more on advertisement across the social network. This in turn would prove more profitable as it will be able to make most of the applications that continue to thrive on the platform and developers would actually concentrate more on app development and utilize the ad solutions from third parties to earn revenue. However this turns out, Facebook will continue to take the most advantage of the situation.
