How many of you actually think that advertising on Google is the best bid? Many would for sure by default, primarily because the search giant has been here doing the business for long and it has given a high return for all investors. But think of Facebook, the mammoth of social media, has anyone given a thought on how much time does each member spend on the network? I for spent an average of an hour and almost all my friends are more or less always logged on to the network, commenting on statuses, updating their own, checking news and what not. So if you spend a few bucks to market your product, I think it is a good deal. Here’s why I think that.
According to recent stats more than third of all users [80%] return to the social network now and then to stay updated on their news feeds. Compare that to Google News, where the number is around 65%, that is definitely higher than many sites combined but is lower than Facebook. Which proves that you are bound to have higher chances with ad success. That is just to highlight the major difference.
Other than that the social network has grown exponentially, by as much as 185% in the last year. That is 20 times as what Google has grown in the same duration [9%]. However those stats are definitely pleasing but the most important thing is that you know that same people will keep returning time and again to the page, I am talking about user loyalty. Something which almost everyone would desire and that alone guarantees consistency about your success. And while all that may sound good and more impractical, we have seen a plethora of brands jumping over to the social network to market their brands. To sum it up, they have done great, [of course other than Nestle for one].
I am not sure how many of you would agree to this, but to be honest, Facebook is the next advertising medium. Something on which brands would heavily rely on. If you happen to have a brand big enough in the real world, invest some on Facebook, it will churn out satisfying results. Oh, remember you have the right thing to sell.
