Apparently the whole Facebook Ville syndrome is taking developers to newer heights. We have been talking about how Zynga has achieved great success with Farmville, Fishville, Petville, etc and it might have been dead serious about a Zooville. But while that name is patented by a pretty unfamiliar name, RockYou is bagging quite a massive share with Zoo World and its user base is increasing rapidly.
Currently Zoo World is hovering at the number two spot on the Facebook Apps list. Surprises me a lot, given that Facebook users already have more than just one addictive game from Zynga and still more than 200,000 users continue to rally in to populate Zoo World. Sounds cool for everyone who is into all these pet, farm things, but from my experience RockYou needs to do a lot with this application, primarily because it has users jumping from one page to another using the application. But then again this application is much richer in user experience compared to Farmville and the likes, which is again one reason why users might enjoy spending time on it.
Before we are about wrap it up, I just came across the stats on Zoo World, and the game has risen from 3.1 Million to 9.9 Million monthly users and that too in just last three months. Again, all this success coming Zoo World’s way, chances are pretty high Zynga will be frantic about having a similar application.
It is interesting to note how things are evolving across the Social Network as apps continue to get richer and more engaging. The platform is already getting all the attention in every perspective, from marketers, brands all the way to the developers. The result is that users continue to find even more reasons to be logged on to the social network.
Just a heads up on this part of your statement
“Before we are about wrap it up, I just came across the stats on Zoo World, and the game has risen from 3.1 Million to 9.9 Million monthly users and that too in just last three months”
Zoo world as an app is offering Special zoo animals if you recruit new players. Well what people are doing is making fake accounts and added them to zoo.. to get the 6 or 7 new animals * see rockyou is getting a FALSE user quantity because it is making avid players who want a complete zoo with all animals to beg friends to join their app or revert to making fake (( still counted as a “Player” ) profile..
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