Location based networking or to put it more correctly – social networking is getting quite a grip. We have Gowalla and Foursquare hitting on numbers and expanding quite speedily but that is just going to last long enough till Facebook goes full throttle with its Check Ins. Something the social network has already started off with last week and McDonald’s is already trying to get a grip of it.
While that’s another story, Foursquare has crossed the 40 Million check-in mark some time last week. That is quite an exceptional jump given that is has around 24 Million or so check ins a month back. With that number going beyond 40 Million, the location based network is growing at almost a double rate. Now I don’t want to undermine Foursquare growing so much with a quality service, but the people in the team are well aware how easily can they be taken over by Facebook if it goes ahead with its location based features [something it will definitely].
The other aspect could be that Facebook takes into consideration the idea to push in its existing features [Like, Facebook Connect] to these location based networks, leveraging their existing user base and at the same time getting an inch closer to their location features. This would prove equally beneficial for Foursquare since the network can itself leverage the massive userbase of Facebook and actually grow much quickly that is anticipated.
How many of you use Foursquare? Share that in the comments please.
[via Mashable]
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