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Irvine, California based online advertiser WebVisible has made an announcement today, according to which the company has acquired Pasadena, California based Adapt technologies. The later develops online applications for automating the SEM campaigns management.

According to WebVisible’s CEO, Kirsten Mangers:

We’re pleased to bring Adapt under the WebVisible umbrella.

By combining Adapt’s incredible talent and outstanding technology with our world-class team and industry-leading Geneva(TM) platform, we will be able to extend our software platform and enhance our product offerings. And it provides us enhanced solutions for our agency partners.