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JumpTap raises $26 million in Series D funding round. The angel funding is supported by AllianceBernstein (AB) along with the contribution of all exiting investors such as General Catalyst Partners, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners, and ad conglomerate WPP.
JumpTap is a web-based mobile search portal that allows Advertisers, Publishers and Operators to intermingle with each other at the right time with a right strategy. It allows subscribers to find desired material while content publishers and operators can retain control of their mobile traffic. Advertisers finds great scope in the service as it allows them to target the right ad to the right user at the right time.
According to Alley Insider, the fund raising will certainly play an important role in enhancing service functionality and sales staff. It will also help it to grow internationally, especially in Europe.
With an accelerated pace and good idea JumpTap has genuinely carved ways to foster the needs of various mobile carriers(AT&T (T)),advertisers and Publishers(NBC Universal). Apparently, the idea of mobile advertising seems promising and could gain much attention by market share in the future. But some Internet Giants, who are already serving the same purpose such as Google, Yahoo and Microsoft can give it a hard pill to swallow.
Though, it can also gain popularity by raising such kind of angel fundings and investing it genuinely to enhance its features, services and market value.
