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Checking out this blog on YouTube recently, I stumbled upon the ad for ‘Wario Land: Shake It!’ It’s a fun-filled classic for the Wii console – starring Wario, the alter ego of Mario, a smelly, ill-mannered dude. The game’s advertisement on YouTube is slick, took me by surprise actually, as I saw site falling apart while Wario jumps, skids, thrashes and smashes everything in sight. Whoever came up with this new ad for Wario Land must be a fan of those Bush games, where you beat the hell out of the guy. The marketing strategy is as such that it has taken a basic concept of the game and managed to make it into a creative yet effective ploy.
Also, with the Wii Remote controller turned sideways like an old-school controller, veterans and newcomers alike can run, jump and smash their way through hectic side-scrolling stages. Players shake the Wii Remote to help Wario take down his enemies, empty bags of treasure or cause earthquakes.
[via: CrunchGear]

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