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iSofa.tv is a startup which contains clips regarding movies and other stuff.

When you log on to the website it gives you a feel of a movie player and the introduction clip just looks like a movie trailer.

If you move the cursor on the website, player option becomes visible along with videos placed in the sidebar. On playing a video, ‘Full Screen’ option can also be seen on the page.

The website is in the Beta stages right but it quiet slick already.

You can send the link of the website to your friends or you can bookmark it.

Despite a good interface, this site has certain demerits at this stage like there is no play option, if you pause any clip, you have to click the same pause button with the same pause icon to start playing it again. While playing a clip if you click the full screen link, the size of the clip would go out of proportion. Pixel size is also an issue, clips playing do get blur.

Although this site is not perfect but it has adopted some strong innovative ideas. If they improve their weaknesses they can certainly become popular in a short span of time.