After being buried in the web cemetery, Wallop, the social app company has dug its way out as Coveroo. CEO Karl Jacob didn’t lose hope and acquired Etchstar from the money Wallop had left over from its fundings. Coveroo will enable consumers to easily personalize their gadgets, by ordering a back cover for their devices. I think it’s better to pursue this model as it gives the company a direction to vest energies in, let’s just hope it doesn’t come to a burial itself.

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