The eyes are all set at seeing how the graphs for businesses fall and what number of lay offs are announced by firms. We heard about Yahoo for ones ready to slice around 3000 of its employees and presently ValueClick, an online advertising firm has sold off two of its businesses. The reason being the obvious; getting a hold on the current economic slide.
Troubled already by the nibbling lawsuit filed by the Federal Trade Commission, which accused it of using the illegal means to muster leads. Although it got away by paying a sum of $2.9 million to bury the hatchet the ad sales continue their dive into losses.
The two businesses it has sold off include an unnamed inkjet company, while the other includes Mediaplex. Mediaplex made its way into the hands of MediaBank that pioneers in providing solutions for marketers and advertisement agencies. The amount is still in clouds, but it would definitely be a chip over the $48.9 million it was acquired for back in 2001. The rights for one of the software, MOJO would remain with ValueClick.
