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Twine was made available to public an year after its (Beta) launch, offering a new look with its redesigned site. But as the site was getting lots of coverage, most people don’t know what the service is actually about. So much so that, Twine’s marketing department made and shared this video above, as a joke for their staff meeting.

Quite simply: Twine is a service that enables one to keep track of their interests. You can use it to collect and share bookmarks, notes, videos and other content.

The video has a voiceover of Candice Nobles, director of marketing, Radar Networks (operating Twine), and goes like so:

“You use Twine to collect, find some shit, and share that shit with people you know. Twine ties it all together by topic, so you can have that shit in one place and it is easy for you to find it. You know what I’m sayin’?”

Yep, that sums it up. Here’s the original video though.