TubeMogul with around 40,000 of its users has decided to get a firmer grip on the market by buying out Illuminex. This deal would also integrate the likes of Revision3 and eBaum’s World along with many others.
The outcome of this acquisition would also expand more of what TubeMogul offers. It will add tracking user engagement; time spent watching a video and from what location is the viewer from.
[Via Silicon Alley Insider]
