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Zazzle has added a new feature to it’s online custom-clothing business – embroidery on clothes. This move could definitely put it ahead of its competitors as this appealing feature puts embroidery on shirts, likely to draw a large number of new customers. The embroidery gives a lasting look to the clothes, as it doesn’t wear-off because its sewn into the clothing. The function is as such that after selecting a suitable logo or design, users upload their image to Zazzle and choose the size they prefer it as, on their pieces of clothing. Zazzle then feeds the image to its automated sewing machines, after which a computerized system does most of the work. Though a team of human workers then manually ensure that every design matches the users images. The average price range is $10-$20, depending on the number of stitches required.

[via TechCrunch]