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The U.S. market leader in online video advertising, Tremor Media has set its sights on Europe now, with the opening of a new office in the U.K. The company is one of the top four online video advertising networks in the U.S. and plans to quickly establish itself in the U.K. market through its expertise.

Adrian Lacey is appointed as the new managing director for the Tremor Media, U.K. He has earlier worked with companies including IBM, Mars, Disney, Ford, and L’Oreal in the U.S. He states:

TV commercials recreated in the right way online can be just as entertaining as through traditional channels. However, the advantage is that the internet offers far greater reach and penetration into markets and specific demographics. The growth of broadband and high-speed internet means increased video content streaming and more sophisticated online advertising campaigns.