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Online shopping has its glitches when it comes to buying devices that have a multitude of identifying features, lets say cameras; where the lens, weight etc matter a lot to the shopper. Ironically the shopping sites don’t offer a buying deal by catering to all the needs of the shopper (very specifically) eventually leaving them with no option but to head on in the traditional way (showrooms, shopping malls).
AnswerOil comes with a solution to ease the entire process down as well as speed it up. It does this by offering a slide show based search; meaning that you begin by selecting a category (lets say cameras) and then choosing the particular features you want to base your buy upon (face recognition, pixels, memory etc). The devices change position according to the priorities set by the user, with those matching the least falling in ranking.
Once done it compares your choice with the ratings put by other users. All these changes occur in real time so you don’t have to wait and watch.
Very intuitive for the customer and with a bank of devices to browse through; Answer Oil has given the consumers their dream; to buy exactly what they want.
With a smooth Flash interface and slider controls, the products take no time to sort; displaying the items in a cascaded form.
The company is working with some of the largest European e-commerce sites (UK, central Europe) to mainstream the search but are yet to make inroads to the United States.
Something off the grid of traditional shopping sites, AnswerOil does lubricate the shopping engine genre. It wont be surprising if they dominate the Shopping search market (I personally love this site for all the smoothness it offers).
