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The overlay has been played along with in images (Photoshop and similar tools) but TicTacTi’s Overlay  Ads Technology has definitely added more to video advertising, making them more interactive and cutting the cost of marketing products. How? Well it lets you use videos (clip from some movies etc) for overlaying your products. Publishers can insert ads, logos, text tickers and everything that has anything to do with advertising.

The video ads can run anywhere without any restrictions on the format of videos or the players that need to installed. You have a clip? You have your products? Just place merge the two and your ad turns out to be the best there is.

The demo video defines the concept very clearly, the products that are laced within the video can be clicked upon and the information for each product is made available by slide that appears upon clicking. Apart from that users can also add the product to the shopping cart, get directions as to where the product can be brought and get related advertising material. So it’s an interactive video, plus your products, plus information to know where you get it etc, in short, advertisers can make a short video turn into an entire shop with this Overlay technology.

I personally avoid even hovering my mouse over ads, but this one was pretty catchy and it will definitely monetize video content. Can we have them on our YouTube videos?