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With eyes of every one fixed at pulling in revenues from ads, game publishers aren’t staying far from the crowd. THQ today announced its ad deal with Massive; which will become the exclusive ad provider for THQ’s games on the PC and Xbox 360. Massive had earlier been acquired by Microsoft for around $400 million a couple of years back. The deal will cover all advertisements on THQ games for the given platforms without any restrictions on who THQ partners with to have ads for its PlayStation 3 games.