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All this hype, all this investment from Microsoft to promote Bing, its new Search Engine. I just hope this turns out big for Microsoft’s product after the firm has spent a reported $100 Million campaign. Presently, reports state that we will be seeing a live infomercial on Hulu which has been titled; Bingathon. The show will be aired on June 8th at 8 PM EST and will be hosted/star Olivia Munn and Jason Sudeikis with appearances from numerous other celebrities. Now all the publicity is good, but it just doesn’t make sense. Why would Microsoft so desperately glamorize Bing?