Thrillist, a male magazine, moved up a notch, from sending daily email newsletters to finally launching its website. The service caters to some 500,000 male readers in cities around the U.S. With this move Thrillist now enters a new market – the ever-shining business of concentrating on the age-group of twenty and thirty-something men. The company moved on from its newsletter in such a way that it just had to place the content online, providing its users the same and more features to browse, both by geography and topic.
The Thrillist site covers categories from style, gadgets, and lifestyle, and competes with both traditional mags like Maxim and more conventional web guides like Citysearch.
