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Webpencil an ad design firm has been acquired by Theorem, the price for which the acquisition has been made remains undisclosed. Theorem provides consumers with management for campaigns as well as analytics for ads, email, display and search. The acquisition will amalgamate the much useful media experience to the existing creative unit of Theorem. Theorem’s CEO and founder, Jay Kulkarni stated in a press release:

Expanding our rich media and creative capabilities is part of our growth strategy. With this, we have the complete synergistic offering of creatives, media operations and data in place for our agency, publisher and network clients. We are delighted to have Webpencil as part of our growing global team.