While Apple’s iPhone/iPod Touch might have added another dimension to mobile app developers to test innovation, the device is set to prove itself a worthy marketing tool for brands and advertisers. Dockers recently released a shakeable ad for the iPhone created by Medialets and OMD. Medialets is a mobile tech firm specializing in the iPhone. Placing such ads is much better, given that it’s difficult to ignore for being interactive compared to the ancient text based ones. I guess ads such as these will help boost businesses for advertisers, product manufacturers alike. Let’s just hope they don’t put too may of those.

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