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Popego has now finally launched to the public at TC 50. The service wants to make you figure out meanings in your social graphs. We covered Popego way back in July only to receive a take down request from them citing some internal reasons. This has been a first time in our life that a startup requested to remove a favorable review. And in doing so Popego might have become the first startup ever to actively crawl the web and request take downs of all media mentions about them. Its just now that I have come to understand that they had to go through all that pain just to ensure that no media mention of the service existed due to the gag order applied by TC 50 as a pre-requisite for nomination. We took the review offline (Because we are doing all this for startups aren’t we ?) but have made it public once again, since the startup has now launched at TC 50.
The service is an aggregator and aggregates all your social news sites (of course you need to provide credentials) for you on a page and display your interests in the form of tags. The tags are both generated automatically and pulled from your activity on twitter, delicious, friendfeed et al.
Once you and Popego knows your interests the service populates content on your page once again from the same services – Flickr, Youtube, Friendfeed etc. This is Popego’s attempt at personalizing your social experience. In case you disagree with their version you can always interfere and tell the service what you really like or dislike by moving a slider equalizer towards your interest areas.
The content that is fed to you comes with a percentage metric that indicates how much the story is related to your interest profile. A higher percentage will usually mean more fondness for the item, but in case that is consistently not the case you know what to do, move the slider.
But we still couldn’t figure out the relevance between the service and its name.
The company is based in Argentina and has raised $250,000 in angel investment.
You can watch their TC 50 launch video below:

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