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Tatango, a Seattle based SMS service, has officially launched for the public now. The company aims to revolutionize group text messaging, thereby allowing any group the ability to send and receive group text messages from the web or their own mobile phones for free. In a nutshell they want to create yahoo groups for SMS messaging.
This would enable group to shift from slow, inefficient email lists to fast and quickly delivered mobile group messaging. Tatango enables groups to collect, manage and message to groups via SMS.
Speaking on the occasion Derek Johnson, CEO and founder of Tatango said:
SMS has become the most popular form of communication, yet there has been no website that has made this technology easily accessible to groups. We’ve developed Tatango exclusively, to fill this demand. Our mission at Tatango has always been to improve group communication through the use of mobile phones, with Tatango, we have achieved this.
Tatango has also included Gartner forecast in their press release according to which more than 2.3 trillion SMS messages will be sent across major markets worldwide in 2008, up 19.6´% from the 1.9 trillion in 2007.
Tatango has already been in private testing since October 2007 and has built a user base of over 500,000 users that have sent 25 million SMS messages to their groups nationwide.
At the moment the service is only available in the U.S. I would love to use it in Europe. It would be nice if they could dream about the rest of the world soon.

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