When it comes to social games, Zynga is making the most of it thanks to its ever growing popularity on Facebook with addictive games like Farmville and Mafia Wars. It presently has more than 70 million active monthly users and that means loads of revenue, not just from users wasting their precious time but from investors too. And why should it ever lose a penny for any reason there is? This is exactly what its CEO, Mark Pincus had in mind when he restarted Offers across the gaming platform along with more engaging ads.
The initiative is in no way new and had been taken up earlier before it was shut due to scams thanks to the IQ quizzes and God knows that else. That must have been a huge hit on Zynga given that analysts put the revenue from those at over 33% of what it earns in total. While it will obviously be bringing in loads of cash, there is another benefit it would bring for its users. Primarily for those who have difficulties with online payment methods they will have alternatives, much like those abundant on destinations like Gamefly, Book of the Month, etc.
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Apparently the whole Facebook Ville syndrome is taking developers to newer heights. We have been talking about how Zynga has achieved great success with Farmville, Fishville, Petville, etc and it might have been dead serious about a Zooville. But while that name is patented by a pretty unfamiliar name, RockYou is bagging quite a massive share with Zoo World and its user base is increasing rapidly.
Currently Zoo World is hovering at the number two spot on the Facebook Apps list. Surprises me a lot, given that Facebook users already have more than just one addictive game from Zynga and still more than 200,000 users continue to rally in to populate Zoo World. Sounds cool for everyone who is into all these pet, farm things, but from my experience RockYou needs to do a lot with this application, primarily because it has users jumping from one page to another using the application. But then again this application is much richer in user experience compared to Farmville and the likes, which is again one reason why users might enjoy spending time on it.
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Facebook is taking steps to reduce certain things that make Apps on its platform a huge success. We reported one of them earlier as the social network rolled out new rules for Popup on Feed Forms. All this as said previously, will have its toll on the app traffics and I bet larger app developers are going to look for alternative ways to promote themselves and send notifications across as many channels as they can. Welcome Zynga that has been hugely popular with its winner app: Farmville and is now taking the steps for the same.
The social gaming developer today tested SMS notification to users. Meaning that users are being sent notifications from the social network right to their mobile devices. This has been rolled out primarily for the Mafia Wars and all this sums up to be a very good strategy from Zynga, which means it has to rely even less on Facebook. This is quite a bit of a break given that both Zynga and Facebook have been doing a lot for each other, not to mention that they have a common investor, Russian firm DST which has invested heavily in both Zynga (worth $180 Million) and Facebook lately. To be honest, this helps Zynga to be more independent on its own instead of relying so heavily on Facebook for all the promotion via notifications across the social network’s platform, etc.
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