Apparently the whole Facebook Ville syndrome is taking developers to newer heights. We have been talking about how Zynga has achieved great success with Farmville, Fishville, Petville, etc and it might have been dead serious about a Zooville. But while that name is patented by a pretty unfamiliar name, RockYou is bagging quite a massive share with Zoo World and its user base is increasing rapidly.
Currently Zoo World is hovering at the number two spot on the Facebook Apps list. Surprises me a lot, given that Facebook users already have more than just one addictive game from Zynga and still more than 200,000 users continue to rally in to populate Zoo World. Sounds cool for everyone who is into all these pet, farm things, but from my experience RockYou needs to do a lot with this application, primarily because it has users jumping from one page to another using the application. But then again this application is much richer in user experience compared to Farmville and the likes, which is again one reason why users might enjoy spending time on it.
