Facebook and Social Startups Meme.

The TC50 Event is in full sway and like last year it is giving the startups a platform to surface. Local business search engine, Yext has taken the opportunity to launch Yext Calls. The software would enable businesses to keep a organize and keep a check on incoming calls, this is done by analyzing the conversation that took place. The idea is to improve search within a conversation by analyzing key words during the length and browsing across them at any point. For example if you search for a keyword like a price list for an item, it will detect where the keyword had occurred. Plus it also detects if there was an appointment made through out the duration of the conversation. This is helpful for businesses as it lets business owners know what call best matches their business and they can vote it up or down based on relevance. Sounds impressive as it automates the accuracy of the search engine added with the benefits it brings to the businesses in a locality.