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Kyte.tv, a new service that launched today, allows users to create their own channel to broadcast across the net. Sharing your activities with others is becoming a hot playground for startups these days. Twitter arguably was the first to ignite this craze by allowing users to share their activities with others via sms (micro-blogging). Then came Atten.tv, a service that allows you to record your click stream and upload it to their servers where viewers could opt in to view it and see what you are doing on your PC. Kyte.tv, the latest entrant in this space, brings even more interactivity by allowing users to share all forms of media from photos-to videos with people around the world.

The primary differentiator between Kyte and other services in the space is its multimedia capabilities. Kyte allows users to display photos, videos, music and polls in your shows. Everyone can create a channel and start broadcasting his personal life right away. Channel owners can also enable live chat, and all the previous shows of your channel are displayed in a horizontal menu bar below the screen. There are several permissions and privacy options for each channel to choose from, allowing you to display your content to the general public or just to your friends. Channels could also be embedded anywhere on the web.

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VentureBeat is reporting that Google is in talks with DirecTV, the largest satellite broadcast service in U.S. with 16 million subscribers, to serve ads on the DirecTV network. Google last week started testing TV ads in partnership with Dish Networks, the second largest satellite network in U.S. This is yet another step towards becoming a global advertisement system with forays into newspapers, magazines, radio, cable and now satellite. The deal is taking longer than Dish to close because of Management changes at DirecTV, but will go forward eventually making Google the prime advertiser on Satellite Networks.

Google has launched a trial of TV ads with cable company Astound and satellite TV provide Echostar, the operator of Dish Network. Dish Network which operates nationally in U.S. is highly interactive and provides users the ability to search for programming using keywords.

TV advertising in the U.S. is worth around $50-$70 billion in annual spending, which literally dwarfs the online ad spending of $16.8 billion and that of paid search´s $7 billion. This immense potential revenue pool is what is driving Google aggressively into this market. If the company manages to stake out just a fraction of this market, the current valuation would begin to look cheap.

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