Everyone has eyes on a large market that attracts people in large numbers and more importantly keeps them engaged or glued to. The same rule applies online when services grow massive and advertisers are ready to flood investments in these services or destinations. The example is Facebook, which only recently cross the half a billion user mark and has attracted investments in bulk from its advertisers.
Tag Archive: social media
Have you heard fairy tales from your grandparents about the gargantuan monsters in Greek Mythology or the ferocious genies from the Aesop Fables? How they were always hungry for more human flesh? How they allured them with fantasies? Well Facebook is the modern giant, drawing you deeper into the social networking frenzy, which you so hate but can’t help being a regular part of. I am not wrong, the numbers say it all, 500 Million users as of today and the social network is still hungry.
The Missing Majority On The Web: Is Complex Technology Putting Barriers To Make People Look Beyond The Read Only Medium?
Something remarkable happened on the Web during the last few years. Initially the Web was like a spectator sport where millions of us sat around the stadium and watched the creation of a small number of people. That picture started changing a few years ago when a large number of us got off our seats and walked into the playing field. We were not passive spectators any more, and quickly realized while it is enjoyable to watch the game, it is lot more fun to play it too. Today many of us actively change the Web almost every day by writing blogs, commenting on them, exchanging notes through Facebook and Twitter, posting our photographs and videos, writing product reviews, or simply by voting on something. What was strictly a read-only medium became a read-write medium. What was a passive activity became an active one. The growth of Web 2.0 has been phenomenal and spectacular.
During all this time the number of people on the web has been growing steadily. According to internetworldstats.com, the number of web users across the world is 1.7 billion in 2010, and Facebook, by far the most popular social media site, have nearly 500 million users. Therefore, the percentage of web users who are on Facebook is about 29%. The web metrics company Alexa also estimates that 34% of all web users are on Facebook. This is a jaw-dropping number, and far exceeds any other social media site, including Twitter, which enjoys less than 7% of all Web users (see Alexa graph).
Social Networks have given businesses a new dimension to market their services and products, almost everyone out there is keen to utilize the social media and make dealing for merchandize, etc more interactive. Storefront Social is another one that gives retailers and merchants a more social touch for their products.
Everything continues to get more social as people are more willing to rely on social media sites and features alike. We have seen how recommendations are always welcome, even in real life when we go out to shop for anything, share what has been purchased with friends, etc. There are quite a lot of services where you can do this, Swipe is another one in the startup scene.
It appears that we will be seeing a further expansion of the Facebook Like button with the coming of MailChimp version 5.2. The new version, which is supposed to be released in the next week will include support for the plugin to be integrated within email campaigns. So what is this going to do? What ever does online: share your subscription to your Facebook profile if you do like it.
That behavior would help MailChimp keep a better track on the campaign and at the same time become a part of the social media monitoring. I know it sounds super cool for the promoters and campaign managers as we have already seen so much benefits it has brought to everyone around. Firstly it’s easy to get along with, you like a page, just press the button and there it goes to your profile and appearing as an activity on your friends’ news feeds. That brings in loads of referrals to any site and shift that over to emails, you have a viral campaign catching fire on Facebook.
While back in Pakistan, I was busy with the Cyclone threat from Phet that had been building up, China found itself blocking yet another website. This time it is the ever growing Foursquare and the reason for the block is Tiananmen Square.
The ban was initiated on June 4 as the the country was set to celebrate the 21st anniversary of the event when 3,000 protesters, which included students were massacred by the Chinese government. According to the law in the communist state, it is forbidden to discuss about the incident in the country and the Internet is to obey the same rules. The censoring of the site is not a new one, given that even Google obeyed the country’s law and kept search results in strict compliance to the government. Even access to Twitter was blocked last year for the same reasons.
That is Mark Zuckerberg’s new insignia, something he had been hiding under that hood of his and tell me if it reminds you of anything or bears resemblance to? Illuminati? Well I don’t see much of a difference and honestly it would give Facebook haters and those who are against the cult a chance to create a brouhaha about.
Of course there are other explanations to it and the best possible one is that it explains the latest development in Facebook, especially after the f8 conference. It fully explains Facebook’s strategy of bringing the entire online community around Facebook as it opens up the social networking site to others, even going beyond to leaking user data [for any reason] to advertizing networks like Google and Yahoo.
I want my privacy back and therefore I am rallying in my followers to come to my support! How am I doing this? By going online, blogging about it, emailing, using Twitter to tweet, and social media sites like Facebook, MySpace, etc for the purpose. For that I am creating or have already created accounts on numerous places across the Web and leaving footprints everywhere.
I am using my real name for accounts for I know no one in the world is going to pay any heed to an anonymous idiot chanting a slogan of take back the tech or return me my privacy. I am even sharing my location, pictures to give my Virtual form a more real meaning. Why? I want people to trust me by believing that I am real. I have amassed quite a large following and everyone else is crying over privacy just as I am. All good and everyone is ready to pull the plug out on their profiles by removing their accounts or deactivating them. A sigh of relief and the campaign has managed to get a few thousand people wave goodbye to social networks. Hurray!