Facebook is taking steps to reduce certain things that make Apps on its platform a huge success. We reported one of them earlier as the social network rolled out new rules for Popup on Feed Forms. All this as said previously, will have its toll on the app traffics and I bet larger app developers are going to look for alternative ways to promote themselves and send notifications across as many channels as they can. Welcome Zynga that has been hugely popular with its winner app: Farmville and is now taking the steps for the same.
The social gaming developer today tested SMS notification to users. Meaning that users are being sent notifications from the social network right to their mobile devices. This has been rolled out primarily for the Mafia Wars and all this sums up to be a very good strategy from Zynga, which means it has to rely even less on Facebook. This is quite a bit of a break given that both Zynga and Facebook have been doing a lot for each other, not to mention that they have a common investor, Russian firm DST which has invested heavily in both Zynga (worth $180 Million) and Facebook lately. To be honest, this helps Zynga to be more independent on its own instead of relying so heavily on Facebook for all the promotion via notifications across the social network’s platform, etc.
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