Tag Archive: Reports
Adify a self service ad network that assists companies build their own ad networks is enabling its customers to extend their reach to more publishers with the release of its API. The company’s Amplified Partner program and its Network Builder both help its members to amalgamate ad technology companies and help customers to build and better monetize their ad networks. The coming of its API would enable ad networks to better target audiences and ad networks by letting them provide media rich ad options.
After circulating for quite some time the rumors of a Russian investment group buying stakes in Facebook is a rumor no more. Facebook has accepted the $200 million offer from Digital Sky Technologies. This would give the Russian firm a 1.96% stake in the company taking the social network’s valuation to $10 billion. DST had also desired to have a seat in Facebook’s board but that didn’t work out and it had to go along by buying the shares. Now Facebook had been flying high when it was valued at a staggering $15 billion before the economic collapse that brought its valuation roughly between $4 billion to $6 billion. While Facebook’s COO Sheryl Sandberg denies Facebook in need of any cash, the additional revenue will definitely open doors to prospective investors as well as give Facebook added cash support to further expand itself. Perhaps by acquiring prospective startups, etc.
