The confusion that had been raging as to who bags Razorfish and for what price comes to an end and as had been expected, Publicis is where it goes. The price put up is $530 Million which includes a cash value and a 6.5 million share in Publicis Groupe Treasury. I guess Microsoft will at last breath a sigh of relief as it finally puts an end to its efforts of its digital ad agency after a year of struggle. The price is pretty low compared to the $600 Million to $700 Million that had been anticipated but it isn’t that bad, especially during the tough economic times.
Tag Archive: razorfish
Microsoft has finally decided to sell off its interactive ad portal, Razorfish. Reports state that its current worth is in the range of $600 Million to $700 Million. WPP Groupe had shown interest in acquiring it for as much as $800 Million but eventually took a bow when recession hit the economic market, however it is possible that the same group may acquire it but probably at a lower price than it had offered. Let’s see what price is fetched for the ad firm and who actually throws the bid for its acquisition.
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